The creative was driven by the concept of MyAudi — An ever-present listening engine of context that collects data from users at every touchpoint, from initial browsing, test-drives and first-time inquiries through to becoming an owner, MyAudi uses data to deliver a highly personalised, contextual and intelligent experience capable of anticipating your needs as an Audi prospect, driver and every-day customer.

The creative was driven by the concept of MyAudi — An ever-present listening engine of context that collects data from users at every touchpoint, from intiail browsing, test-drives and first-time inquiries through to becoming an owner, MyAudi uses data to deliver a highly personalised, contextual and intelligent experience capable of anticipating your needs as an Audi prospect, driver and every-day customer.

The creative was driven by the concept of MyAudi — An ever-present listening engine of context that collects data from users at every touchpoint, from intiail browsing, test-drives and first-time inquiries through to becoming an owner, MyAudi uses data to deliver a highly personalised, contextual and intelligent experience capable of anticipating your needs as an Audi prospect, driver and every-day customer.

The creative was driven by the concept of MyAudi — An ever-present listening engine of context that collects data from users at every touchpoint, from intiail browsing, test-drives and first-time inquiries through to becoming an owner, MyAudi uses data to deliver a highly personalised, contextual and intelligent experience capable of anticipating your needs as an Audi prospect, driver and every-day customer.

The creative was driven by the concept of MyAudi — An ever-present listening engine of context that collects data from users at every touchpoint, from intiail browsing, test-drives and first-time inquiries through to becoming an owner, MyAudi uses data to deliver a highly personalised, contextual and intelligent experience capable of anticipating your needs as an Audi prospect, driver and every-day customer.

Intelligent & Personal

Intelligent & Personal

Intelligent & Personal

Intelligent & Personal

Intelligent & Personal

From the moment you interact with an Audi touch-point,  data is beginning to be collected and intelligently served.

The more you engage with Audi across bothj digital and in-store, the more personal the experience becomes, from curated website content to highly personalised dealership interaction and CRM. It becomes a powerful tool to bring you relevant content and useful insight unique to you.

From the moment you interact with an Audi touch-point,  data is beginning to be collected and intelligently served.

The more you engage with Audi across bothj digital and in-store, the more personal the experience becomes, from curated website content to highly personalised dealership interaction and CRM. It becomes a powerful tool to bring you relevant content and useful insight unique to you.

From the moment you interact with an Audi touch-point, relevant content is beginning to be intelligently served. Been for a test drive in a family sized Q5? You are introduced to family benefits, options, stories and benefits best suited for your lifestyle.

The more you engage with Audi, the more personal the experience becomes, from website to dealerships and CRM.

From the moment you interact with an Audi touch-point, relevant content is beginning to be intelligently served. Been for a test drive in a family sized Q5? You are introduced to family benefits, options, stories and benefits best suited for your lifestyle.

The more you engage with Audi, the more personal the experience becomes, from website to dealerships and CRM.

From the moment you interact with an Audi touch-point, relevant content is beginning to be intelligently served. Been for a test drive in a family sized Q5? You are introduced to family benefits, options, stories and benefits best suited for your lifestyle.

The more you engage with Audi, the more personal the experience becomes, from website to dealerships and CRM.

MyAudi anticipates user needs.

MyAudi anticipates user needs.

MyAudi anticipates user needs.

MyAudi anticipates
user needs.

MyAudi anticipates user needs.

The constant interactions throughout a users lifecycle enables MyAudi to aggregate enough data to serve up the right content and information to become a pro-active driving partner for your day-to-day life.

The constant interactions throughout a users lifecycle enables MyAudi to aggregate enough data to serve up the right content and information to become a pro-active driving partner for your day-to-day life.

The constant interactions throughout a users lifecycle enables MyAudi to aggregate enough data to serve up the right content and information to become a pro-active driving partner for your day-to-day life.

The constant interactions throughout a users lifecycle enables MyAudi to aggregate enough data to serve up the right content and information to become a pro-active driving partner for your day-to-day life.

The constant interactions throughout a users lifecycle enables MyAudi to aggregate enough data to serve up the right content and information to become a pro-active driving partner for your day-to-day life.

Tomorrow

Tomorrow

Tomorrow

Tomorrow

Tomorrow

Powered by the future idea and evolution of MyAudi, we created a vision piece that shows a disruptive model of how Audi will remain relevant in an age where car ownership is a thing of the past. The vision takes the user through the dashboard of a MyAudi family membership plan, where Audi vehicles are available on demand and synced with their calendar and availability is designed around daily life needs.

Powered by the future idea and evolution of MyAudi, we created a vision piece that shows a disruptive model of how Audi will remain relevant in an age where car ownership is a thing of the past. The vision takes the user through the dashboard of a MyAudi family membership plan, where Audi vehicles are available on demand and synced with their calendar and availability is designed around daily life needs.

Powered by the future idea and evolution of MyAudi, we created a vision piece that shows a disruptive model of how Audi will be relevant in an age where car ownership is a thing of the past.

Powered by the future idea and evolution of MyAudi, we created a vision piece that shows a disruptive model of how Audi will be relevant in an age where car ownership is a thing of the past.

Powered by the future idea and evolution of MyAudi, we created a vision piece that shows a disruptive model of how Audi will remain relevant in an age where car ownership is a thing of the past. The vision takes the user through the dashboard of a MyAudi family membership plan, where Audi vehicles are available on demand and synced with their calendar and availability is designed around daily life needs.

The idea of car ownership may well be a thing of the past within our lifetime. With progressive innovative technology and self-driving cars, we can begin to imagine a service that eliminates the wasted life of parked cars on driveways and is replaced with an on-demand subscription.

The idea of car ownership may well be a thing of the past within our lifetime. With progressive innovative technology and self-driving cars, we can begin to imagine a service that eliminates the wasted life of parked cars on driveways and is replaced with an on-demand subscription.

The idea of car ownership may well be a thing of the past within our lifetime. With progressive innovative technology and self-driving cars, we can begin to imagine a service that eliminates the wasted life of parked cars on driveways and is replaced with an on-demand subscription.

The idea of car ownership may well be a thing of the past within our lifetime. With progressive innovative technology and self-driving cars, we can begin to imagine a service that eliminates the wasted life of parked cars on driveways and is replaced with an on-demand subscription.

The idea of car ownership may well be a thing of the past within our lifetime. With progressive innovative technology and self-driving cars, we can begin to imagine a service that eliminates the wasted life of parked cars on driveways and is replaced with an on-demand subscription.