Turkish Airlines
Turkish Airlines
Turkish Airlines
Turkish Airlines
Turkish Airlines
For 6 months my first job at Huge was to reimagine the digital experience for the primary areas of TurkishAirlines.com. We focussed on simplifying the entire booking flow, bringing to life the experience of travelling with TA, and creating helpful and inspiring destination guides. We produced a global experience language, responsive templates, Art Direction guidelines and prototypes for our partner build agency IBM.
For 6 months my first job at Huge was to reimagine the digital experience for the primary areas of TurkishAirlines.com. We focussed on simplifying the entire booking flow, bringing to life the experience of travelling with TA, and creating helpful and inspiring destination guides. We produced a global experience language, responsive templates, Art Direction guidelines and prototypes for our partner build agency IBM.
For 6 months my first job at Huge was to reimagine the digital experience for the primary areas of TurkishAirlines.com. We focussed on simplifying the entire booking flow, bringing to life the experience of travelling with TA, and creating helpful and inspiring destination guides. We produced a global experience language, responsive templates, Art Direction guidelines and prototypes for our partner build agency IBM.
For 6 months my first job at Huge was to reimagine the digital experience for the primary areas of TurkishAirlines.com. We focussed on simplifying the entire booking flow, bringing to life the experience of travelling with TA, and creating helpful and inspiring destination guides. We produced a global experience language, responsive templates, Art Direction guidelines and prototypes for our partner build agency IBM.
For 6 months my first job at Huge was to reimagine the digital experience for the primary areas of TurkishAirlines.com. We focussed on simplifying the entire booking flow, bringing to life the experience of travelling with TA, and creating helpful and inspiring destination guides. We produced a global experience language, responsive templates, Art Direction guidelines and prototypes for our partner build agency IBM.
Role:
Art Direction, Visual Design, Animation
Year:
2013
Role:
Art Direction, Visual Design, Animation
Year:
2013
Role:
Art Direction, Visual Design, Animation
Year:
2013
Homepage & Booking Flow
Homepage &
Booking Flow
Homepage &
Booking Flow
Homepage & Booking Flow
Homepage & Booking Flow
The previous incarnation of TurkishAirlines.com was a legacy from 2008 — the booking flow as it still is with many competitors, was clunky and slow. Along with a more streamlined, clear and simple booking journey, we designed a Homepage that worked in tandem with the initial flow to help give relevant recommendations and offers without taking you out of your primary task — booking a flight.
The previous incarnation of TurkishAirlines.com was a legacy from 2008 — the booking flow as it still is with many competitors, was clunky and slow. Along with a more streamlined, clear and simple booking journey, we designed a Homepage that worked in tandem with the initial flow to help give relevant recommendations and offers without taking you out of your primary task — booking a flight.
The previous incarnation of TurkishAirlines.com was a legacy from 2008 — the booking flow as it still is with many competitors, was clunky and slow. Along with a more streamlined, clear and simple booking journey, we designed a Homepage that worked in tandem with the initial flow to help give relevant recommendations and offers without taking you out of your primary task — booking a flight.
The previous incarnation of TurkishAirlines.com was a legacy from 2008 — the booking flow as it still is with many competitors, was clunky and slow. Along with a more streamlined, clear and simple booking journey, we designed a Homepage that worked in tandem with the initial flow to help give relevant recommendations and offers without taking you out of your primary task — booking a flight.
Destination Guides
Because of it's location, operating out of Istanbul in Turkey, Turkish Airlines has the perfect epicentre to fly to almost all prime destinations around the world within 8 hours. This unique advantage was crying out to have us create useful and inspiring destination guides, with big and beautiful imagery, to local things to do, down to the practical information about socket types, cost of a coffee and distances to local transport.
Because of it's location, operating out of Istanbul in Turkey, Turkish Airlines has the perfect epicentre to fly to almost all prime destinations around the world within 8 hours. This unique advantage was crying out to have us create useful and inspiring destination guides, with big and beautiful imagery, to local things to do, down to the practical information about socket types, cost of a coffee and distances to local transport.
Because of it's location, operating out of Istanbul in Turkey, Turkish Airlines has the perfect epicentre to fly to almost all prime destinations around the world within 8 hours. This unique advantage was crying out to have us create useful and inspiring destination guides, with big and beautiful imagery, to local things to do, down to the practical information about socket types, cost of a coffee and distances to local transport.
Because of it's location, operating out of Istanbul in Turkey, Turkish Airlines has the perfect epicentre to fly to almost all prime destinations around the world within 8 hours. This unique advantage was crying out to have us create useful and inspiring destination guides, with big and beautiful imagery, to local things to do, down to the practical information about socket types, cost of a coffee and distances to local transport.
Because of it's location, operating out of Istanbul in Turkey, Turkish Airlines has the perfect epicentre to fly to almost all prime destinations around the world within 8 hours. This unique advantage was crying out to have us create useful and inspiring destination guides, with big and beautiful imagery, to local things to do, down to the practical information about socket types, cost of a coffee and distances to local transport.
Seat Picker
Seat Picker
Seat Picker
Seat Picker
Seat Picker
It looks absolutely nuts today, but 4 years ago it seemed like fun to test the boundaries and explore what it would be like to really get an idea of the space, detail and ameneties available when selecting your seat. I created this almost unbuildable seat-picker — and yes, I am very aware that in hindsight it might have been worth taking a simpler approach...
It looks absolutely nuts today, but 4 years ago it seemed like fun to test the boundaries and explore what it would be like to really get an idea of the space, detail and ameneties available when selecting your seat. I created this almost unbuildable seat-picker — and yes, I am very aware that in hindsight it might have been worth taking a simpler approach...
It looks absolutely nuts today, but 4 years ago it seemed like fun to test the boundaries and explore what it would be like to really get an idea of the space, detail and ameneties when selecting your seat. I created this almost unbuildable seat-picker — and yes, I am very aware that in hindsight it might have been worth taking a simpler approach...
It looks absolutely nuts today, but 4 years ago it seemed like fun to test the boundaries and explore what it would be like to really get an idea of the space, detail and ameneties available when selecting your seat. I created this almost unbuildable seat-picker — and yes, I am very aware that in hindsight it might have been worth taking a simpler approach...
Creative Team
Creative Team
Creative Team
Creative Direction:
Andy Thomas
UX Direction:
Josh Payton
Nick Pleydell-Pearce
Creative Direction:
Andy Thomas
UX Direction:
Josh Payton
Nick Pleydell-Pearce
Art Direction:
David Savage
Visual Design:
David Savage
Jordi Carrasco
User Experience:
Daniela Estevez Fernandez
Luiz Diego Cabezas
Art Direction:
David Savage
Visual Design:
David Savage
Jordi Carrasco
User Experience:
Daniela Estevez Fernandez
Luiz Diego Cabezas